Cowboy Caleb the liberal arts, grown-up stuff & random mischief

Must Read: The Holy Trinity of Blogging

I’ve recently gotten a new imaginary friend in the form of Blankanvas, who is professionally tasked with advancing social media in Singapore. We had a very interesting conversation online the other day in which she made me realize that my blog is actually a magazine.

The most crucial factor for your blog’s success which you should never belittle. With increasing competition from the endless ocean of media channels ranging from Television to Magazines to Blogs, how do you fight to capture one’s attention? With value. I visit Popagandhi’s blog because it feels like NatGeo locally cooked. I visit Cowboy Caleb and Mr. Miyagi’s blogs because their news is juicier than BBC. I don’t bother with that particular famous blogger who won’t stop talking about her hair and boyfriend, because I don’t understand what value I get from her at all. So, what are you offering your consumers in exchange for their time?

Perhaps she knew she touched a chord in me, and then went off to write a full blown guide to The Holy Trinity of Blogging – which you really need to read because it summarizes everything you need to know (or already knew but never realized) about blogging.

link

Yes, Cowboy Caleb, the article was inspired by our conversation. And I have you to thank for that. Next step: profiling Singapore bloggers for advertisers! I’ll have to pull in my media partners on this but you’d be the first to know.